February Media Deconstruction

This video was posted on my Facebook feed from someone else’s blog just before I started my media deconstruction.  I traced the video back to YouTube as was able to post it. It was too funny not to share. 

Deconstruction

#1) Who Paid for the Ad?

                This was a fun YouTube video not done for profit.

#3) What group is targeted by this ad?

The video targets people who like babies.

#6) What kind of culture does the example create?

The video promotes a middle class white nuclear family household, with one mom, and one dad.

#13) How does the example try to move emotions? Is it simple/complex? Is it logical?

It features a very cute baby, which pulls at our connection to babies and cuteness. It’s not logical but it is a basic human instinct to love cute babies.  

#14) Is it closer to fantasy or reality?

The video is very realistic the baby may not be as smart as the video gives it credit, but the storyline is very realistic.

         

#15) Does it use stereotypes?

The video reinforces the stereotype of the female as the main caretaker while father occasionally plays with the kid.

#8) What tools of persuasions are used?

           Plain Folk, because almost everyone could have a baby.  

          Humor, because a smart baby is funny.

          Warm and Fuzzy, because the baby is just so cute.

         

MasterCard “Tailgate” Commercial

Our group picked this commercial because we have seen MasterCard commercials before. It would be normal to see this while flipping through a magazine.

#1) Who Paid for the Ad?

                This commercial is paid for by MasterCard.

#2) Why does the company need to do this ad?

The company placed ads to get more people to use their credit card, and thus make more money.

#3) What group is targeted by this ad?

This specific commercial is targeting middle class males between ages 25-45. It is specifically targeting male football fans but it could be any male sports fans.

#4) What about this ad lead one to that conclusion?

The photograph depicts men eating hot wings, bratwurst, and beer with a sports stadium in the background.

#5) What is the ad’s text and subtext

The men in the photo enjoy getting together watching the game and having a cookout. If you use MasterCard you will have more than just food. You will have a good time.

#6) What kind of culture does the example create?

The photograph promotes a middle class male culture. You are not a man unless you enjoy a tailgate party. Men are the only ones allowed to enjoy the game.

#8) What tools of persuasions are used.

             Nostalgia is persuasion technique used because it speaks to a better time.

 Association because it is a stereotype of brotherhood

 Plain Folk, are photographed because MasterCard is for everyone.

 Simple Solution, if you use MasterCard you can have a good time and not worry about the price.