MasterCard “Tailgate” Commercial

Our group picked this commercial because we have seen MasterCard commercials before. It would be normal to see this while flipping through a magazine.

#1) Who Paid for the Ad?

                This commercial is paid for by MasterCard.

#2) Why does the company need to do this ad?

The company placed ads to get more people to use their credit card, and thus make more money.

#3) What group is targeted by this ad?

This specific commercial is targeting middle class males between ages 25-45. It is specifically targeting male football fans but it could be any male sports fans.

#4) What about this ad lead one to that conclusion?

The photograph depicts men eating hot wings, bratwurst, and beer with a sports stadium in the background.

#5) What is the ad’s text and subtext

The men in the photo enjoy getting together watching the game and having a cookout. If you use MasterCard you will have more than just food. You will have a good time.

#6) What kind of culture does the example create?

The photograph promotes a middle class male culture. You are not a man unless you enjoy a tailgate party. Men are the only ones allowed to enjoy the game.

#8) What tools of persuasions are used.

             Nostalgia is persuasion technique used because it speaks to a better time.

 Association because it is a stereotype of brotherhood

 Plain Folk, are photographed because MasterCard is for everyone.

 Simple Solution, if you use MasterCard you can have a good time and not worry about the price.