Media Deconstruction March

Deconstruction

#1) Who Paid for the Ad?

          Allstate Insurance Company

#2) Why does the company need to do this ad?

The company needs to get more customers as insurance works by pooling money to pay off an incident the larger customer base the more Allstate makes. 

#3) What group is targeted by this ad?

          Homeowners

#5) What is the ad’s text and subtext

The subtext is that insurance companies are confusing and slimy so people don’t really know what their insurance covers. In the ad’s subtext is also a hint that Geico Insurance is not enough. “If you got your homeowners insurance where you got your 15 minute car insurance you are not covered,” Geico advertises that in just 15 minutes you can save a bundle on insurance. The text states that Allstate offers the best coverage for the least amount of money.

#6) What kind of culture does the example create?

It’s very much follows the American Dream of everyone having a home and car. These essential valuable items needed to be protected for the unpredictable realities of life. 

13) How does the example try to move emotions? Is it simple/complex? Is it logical?

The ad does try to influence emotion. Everyone knows those bad Mondays were everything that could go wrong does. This ad plays off those frustrating moments, and offers a suggestion. Use Allstate Insurance and these everyday issues that cost a lot can be fixed. It is a logical argument but plays off emotion. 

#8) What tools of persuasions are used.

Humor: Mayhem presented, as a person is humorous. He had four babies!

Charisma: The Allstate commercials are known for having the strong, confident, reassuring voice.

Simple Solution: Allstate is the simple solution to the problems of life.