#1)
Who Paid for the Ad?
No one paid for the ad. This was a privately produced add by
an amateur filmmaker (PAFilms) and his children.
#2)
Why does the company need to do this ad?
The production takes
a song that is inappropriate for children and gives them a parody that uses a
character they would be familiar with (Elmo). The topic changes to something
more appropriate for children. The fact that the song is popular and has a
catchy tone will attract children, and make Elmo more popular and hip. The Sesame
Street characters have been around for a long time. The producers must change
things up to have the new generation of children be interested.
#3)
What group is targeted by this ad?
I would say this ad targets all ages. Elmo is normally seen
as a character aimed at younger children but adults that grew up watching Elmo
would stop to watch this video (I did). The
fact that the song is so popular means teenagers and older children might also
find the video amusing.
#6)
What kind of culture does the example create?
This video shows how popular creating parody videos have
become. You Tube is full of people from around the world creating remixes or
preforming someone else’s song. Our culture finds music videos
entertaining and its time that there were some appropriate for a younger audience.
#13)
How does the example try to move emotions? Is it simple/complex? Is it logical?
The video is intended to be a funny. The song is cheerful with
an upbeat dance tune and catchy lyrics. It
is a simple conveyance of happy emotions with little logic.
#14)
Is it closer to fantasy or reality?
The setting uses all fictional characters from the Sesame
Street television program, and is set in fantasy. There are realistic portions
of the video such as celebrity appearances and images of the real Elmo toy.
#8)
What tools of persuasions are used.
The video uses multiple persuasion techniques such as celebrity
appearances. It is after all Elmo! Jamie Foxx also appears at the end of the
video. Intensity is used. The repetition
of “I’m Elmo and I know It!” exaggerates and hypes up the performance. Repetition is also used; all of the lyrics
are repeated multiple times. Humor is found throughout the video. I particularly
liked the portion of popular “tickle me Elmo” videos that had been pulled from
YouTube. Elmo is very strong and bold in
the video so I believe Charisma is used.
I love this!!!!! I remember when I was younger and children shows used popular shows on the radio and changed to words, when I heard the real songs I thought what is this? I think most children have heard the real song by now and this makes it a little more appropriate for the younger audience. If this was on the show I think parents would get a kick out of it and be inclined to watch with their child and as we talked about in class that increases what a child learns.
ReplyDeleteWow. That is hilarious. It's definitely changed from the real song so that it's appropriate, but as an adult I am singing the real words in my head which definitely doesn't work with the movie! I sure hope no younger children know the real words to that song (though I'm sure they do).
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